We have funny relationship with advertisements and advertisers. In some ways we want them, they inform us of what is out there, and even as the world media becomes more in tune with what we want, it might even predict what we want and show it to us. At the same time, we all hate them! Watching YouTube videos it interrupts either our viewing at the start or in the middle. Having ads on TV makes it more or less impossible to enjoy the film or TV show.
What if we could find the ads, when we want them? Regularly, I see advertisements by accident. And while I am irritated that I saw them, it does lodge itself in my mind and maybe few days later I just remember that damn cleaning solution or gym card membership or latest floorboard offerings, that might just be relevant to me. However, I can’t remember the details.
What was the name of that company? the product? the thing? Damn!
My idea here is that you have a website that has “all” advertisements from each of the media outlets in the region. So if you are in New Zealand and you remember that you heard an ad on discounted lawnmowers on the radio last week, you can go there and simply see a list of all the ads on the Radio for the last week! When you find the one about lawnmowers you can play it and get the info you wanted.
Of course there is an extension to this idea, where you could search the latest ads based on what you are looking for. “I am looking for tiles for my bathroom, have there been ads on radio/tv/online?”.
This website would ONLY display ads that someone had paid networks or ad agencies to promote on their media platform. Just think of the possibilities!
Viability: 5 / 5
Estimated Startup Cost: <$350K
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If you know of similar idea that already exists as a product, let me know in the comments.